About Us

Welcome to Overload, where style meets strength and progression fuels purpose. Inspired by the workout technique progressive overload, our brand is built on the foundation of constant growth—whether in the gym, on the streets, or in life. Our slogan, "the key to your progression" (あなたの進歩への鍵), reflects our commitment to empowering individuals to push boundaries, embrace challenges, and unlock their true potential. At Overload, we design clothing that not only makes a statement but also adapts seamlessly to your active lifestyle.

Our unique blend of streetwear and fitness functionality redefines versatility. We’ve crafted pieces that embody urban aesthetics while offering the comfort and durability needed for intense workouts. Whether you're lifting weights, hitting the track, or just stepping out, Overload ensures you’re always dressed to move with confidence. Our designs celebrate boldness and self-expression, helping you feel unstoppable wherever life takes you.

Join the Overload Community

At Overload, we believe progress is a journey, not a destination. That's why our collections are designed for those who refuse to settle, those who seek to elevate their performance, and those who value quality, style, and innovation. Join us on social media to share your journey, get inspired by others, and stay updated on our latest collections and promotions.

Thank you for choosing Overload as your go-to clothing brand for fitness or streetwear. Together, we can push the limits, break barriers, and achieve greatness.

Stay strong, stay stylish, and keep overloading your potential.

The Overload Team